Love your work.
Yeah dude! Love your work!
Why? The question should be why not? Many studies have shown that the more passion you have for what you do, 3 things happen. First, you make more money. (Yeah, I thought I'd start with this one, too.) Second, the quality of your work improves and finally, the quality of your co-workers improves as well.
Check out the following blog which highlights Southwest Airline's ticker on the NYSE. Guess what it is? Nope. It's not SWA.
How about LUV. LUV. That's pronounced LOVE. Interesting, eh?
Check it out HERE.
And, for an indepth discussion you may want to pick up Tim Sanders' Love is The Killer App.